You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing QRi Consulting Ltd..
ANA has found 28 results for you, in 287 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

The constructs of individualism-collectivism are examined as a basis for understanding Social Change and emergent Consumer Segmentations in Central Eastern Europe. These cultural values at a macro level drive the emergence of consumer segmentations,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Rupert K. Tower, Peter Cooper
Company: QRi Consulting Ltd.
April 1, 1995
×

Citation

Tower and Cooper (1995a, April 01). Beyond post-perestroika Russia and post-communism Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-post-perestroika-russia-and-post-communism-eastern-europe-4504


Research papers

Internationalisation of qualitative research

This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1990
×

Citation

Cooper, P. (1990a, September 01). Internationalisation of qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internationalisation-of-qualitative-research


Research papers

Essence of international brand values

The general proposition is that successful international brand marketing depends upon a full understanding of the 'Essence' of the brand, and of the 'Essence' of local cultures. In some instances the Essence of the Culture is more important. In other...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Authors: Terry Hanby, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1990
×

Citation

Hanby and Cooper (1990a, June 15). Essence of international brand values. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/essence-of-international-brand-values


Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
×

Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decoding-medical-advertising


Research papers

Humanistic advertising

This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Authors: Judie Lannon, Peter Cooper
Company: QRi Consulting Ltd.
June 15, 1983
×

Citation

Lannon and Cooper (1983a, June 15). Humanistic advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/humanistic-advertising


Research papers

The fluctuating fortunes of the U.K. Social Democratic Party

This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983
×

Citation

Lunn, Cooper and Murphy (1983a, June 15). The fluctuating fortunes of the U.K. Social Democratic Party. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-fluctuating-fortunes-of-the-u-k-social-democratic-party


Research papers

Some basic principles and recent developments

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a...

Catalogue: Seminar 1982: Classifying Consumers
Author: Tony Lunn
Company: QRi Consulting Ltd.
June 15, 1982
×

Citation

Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-basic-principles-and-recent-developments


Research papers

Value for money of qualitative research

This paper describes the results of an experiment which examines the reliability and validity of qualitative research. Two studies of the same marketing problem (a pack test) were conducted and compared: one a qualitative study (6 group discussions),...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1978
×

Citation

Branthwaite and Cooper (1978a, September 01). Value for money of qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/value-for-money-of-qualitative-research


Research papers

Young peoples' attitudes

This paper examines the contribution which Market Research can make to understanding how children and adolescents develop into adult consumers. In order to illustrate some of the methods available and findings involved, a case history is presented on...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: J. Martyn, Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1972
×

Citation

Martyn and Cooper (1972a, September 01). Young peoples' attitudes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-